In order for your website content to rank, it needs to have links.
All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value as well.
But with that said, at the end of the day you technically don’t have control over what goes on another website.
That’s not the case with internal linking. You, and only you will have complete control over your internal links…..