As marketers, smashing our department’s silos is crucial for truly understanding our customers and catering to their needs. If we understand each team’s challenges and initiatives, we can align our entire department to send the most relevant content to our audience and achieve a common goal.
In regards to your tech stack, the same principle applies. The average small to midsize business has 13 different applications in their stack and they usually don’t integrate with each other. This silos organizations’ data, making it difficult to track their customers’ touch points and understand their true buyer’s journey.