The most valuable information you can get from your marketing strategy is your Analystics. Without its precious info you won’t reach your goal. There are various ways to check them.
Whether you use the analystics of each platform separately or you use specific apps/websites such as google analytics, the result will be about the same; understanding how your content performs.
You should adjust your content according to the age group, demographics, gender, hashtags of your wanted audience.
The better you get acquainted with the stats the better you’ll handle your website or social media.
Some posts perform better as they are more Intersting to the current market, some will perform less as there are less people investing their time for such topics.
Play with the analystics and you’ll find the key to success.