By being consistent with your posting, you get your audience to know who you are. They feel a connection of some kind with your content and have made the decision to keep following you.
The most important thing for your audience to buy your products or services is the decision to finally trust you. Your audience don’t want to be scammed by online businesses. This is why gaining their trust is essential. If they don’t trust you, they won’t believe that what your offer is valuable enough to purchase.
Have you ever bought anything from cold reach?