A super simple way to create a content strategy that works:
1. Know your ideal client’s interests, pain points, motivations and needs.
2. Select 3-5 content categories based on the things you found in point 1 and write about them
3. Use the know – like – trust techniques
4. Have a content calendar for posting
5. Test it out for a month and then check your analytics to see what performed the best.
This will help you get new leads, nurture them and help you convert them into paying clients.