Content strategy

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A super simple way to create a content strategy that works:

1. Know your ideal client’s interests, pain points, motivations and needs.

2. Select 3-5 content categories based on the things you found in point 1 and write about them

3. Use the know – like – trust techniques

4. Have a content calendar for posting

5. Test it out for a month and then check your analytics to see what performed the best.

This will help you get new leads, nurture them and help you convert them into paying clients.

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