Is LinkedIn a necessity for every business?
It is! It’s the most used social network among companies and it is used between businesses. So you must have your company /profile set up appropriately in order to get exposure and make business.
Do I need a strategy for your content creation?
Of course! You must provide value to your audience. Always remember Awareness + Trust =Action
Does it have to work with my marketing strategy?
Absolutely! Without it your content strategy won’t have a meaning which may damage your credibility. Create a content calendar which will help you remain on track.
Focus on your goals always providing value.