The delay of implementing social media for your business, reduces the amount of customers and exposure you should be getting.
Is LinkedIn a necessity for every business?
Social media is the fastest way to scale a business with Ads or organically.
A super simple way to create a content strategy that works:
If you post quality content, you’ll rank higher by any network’s algorithm.
SEO isn’t part of marketing, but having some knowledge on it will help you optimize your content for search engines, or help on-page optimization building backlinks
To bring a good customer service to the brand, you have to reply to every comment and engage with other people’s posts. This will increase your number of followers by engagement.
Having a blog might be important for you. You can host one on Wordpress or Squarespace
Then you can share your blog post on Pinterest or FB which is a good way to bring traffic, keep it short with images
What kind of content can you use to get your audience engage with your posts?
Each platform has a different type of content.
Don’t post the same content on all platforms, you need to adjust it first.