Creating a marketing strategy can be pricey…. or not.
Creating a marketing strategy would cost between $4K to $70K for the worldwide known companies.
A complete strategy examination looks like this:
- Inventory of existing site content
- Resource planning
- Social media efforts
- Competitor performance
- Website optimization
- Analytics tracking
- And more…
A content analysis for example, shows you what works, and what doesn’t. Maybe you’ve got a fantastic blog content, but if it isn’t in accordance with your visuals, you won’t go far. By looking at where you stand, you can better understand which path leads to your goals.
The most important thing is to know what are your campaign goals. By knowing those, you can better understand what needs to be done and find out about the potential cost of a campaign.
Here are the different types of goals:
- Brand awareness
- Traffic to your website
- Increase leads
- Boost online sales
A proper planning means the difference between success and failure.
The cost of not creating a strategy before starting the content creation can end up being more expensive than getting a clear path from the start.
Being aware that creating a marketing strategy from scratch will cost you around a few thousand dollars, if you can spend as little as a few hours to research who your target audience is and what types of digital content they enjoy and share online, you can save incredibly on the strategy process.
Content creation can be created from a wide range of tools to reach your target audience, some examples include:
- Curated content
- Resource pages
- Blog posts
The cost to work on your existing or new site content can vary from company to company, many charge an hourly rate $70-$300 to create, optimize and manage social media accounts. Putting aside the advertising budget which can be $100-$1,000.
Some companies spend $10K per month, promoting a single piece of content!
One of the best ways to increase sales and lower the marketing costs is by increasing the number of people that convert to a lead from the existing traffic that your site currently has in place. Such as filling out a form, downloading a free book, a cheat sheet, etc… the goal is not just to get a lead, but turn it into a sale.
Increasing sales thanks to your content marketing efforts is one of the most important achievements.
Starting an inventory of existing content can be useful to refresh it into new content formats like free guides, infographics, videos, cheat sheets…
The more you use creativity, the more you can gain from your marketing strategy.
We wouldn’t write all this if it wasn’t our job !
We’re happy to work for multiple clients, big and small. Want to know more?