The business’s pain point

The customer’s pain points is the first thing businesses need to identify when determining what will attract new clients. Many businesses assume they know the answer, that’s why they struggle trying to sell their products to a targeted market whose “pain” isn’t big enough to buy their products. You need to learn from your potential … Continue reading The business’s pain point

Your social media image

Some people think that their company isn’t suitable for social media, that’s absolutely absurd! Some industries such as travel, beauty, and hashtag#restaurants are more suited for Instagram, while others fit on LinkedIn for example. There is no such thing as not good enough for social media. Social media is mostly for hashtag#entertainment. If your hashtag#business … Continue reading Your social media image

Can your name stop you from being hired?

What if your name was Bill Clinton?  By coincidence your family name is Clinton and you were named after your grandfather Bill.  What if your name was Pablo Escobar? By coincidence your family name is Escobar. And you were named after the best friend of your father whose name was Pablo.  On both cases you’ll … Continue reading Can your name stop you from being hired?

Content Creation

When it comes to content creation such as pics, ads, or articles, keep in mind that the content that you create shouldn’t be complex. Keep it neat and easy, you don’t want your audience to get lost while trying to find the necessary information, otherwise they’ll skip it. When creating blog posts and articles, make … Continue reading Content Creation

How to be Original

“Be Original” is what we’re advised by many. But how do we get to be original? How can we step outside the norm and create content that reflect our personality while delivering useful information which is different from what is already out there? For a start use brand new topics! For example, if you are … Continue reading How to be Original

How to reach your audience

With most platforms these days you need to post excellent content in order to work well with the algorithm. 1) Post quality content Find out what your audience likes and post more of it. Look at your analytics or your posts to have a good insight on which post received the most engagement. 2) Ask … Continue reading How to reach your audience

Your social media algorithm

The algorithm ranks your posts based on the kind of engagement you get whether it’s likes, comments, views, or shares . Engage with other people’s posts to get discovered by even more people and the more of these you get, the more it’ll tell Linkedin, IG or FB that you post quality. Make sure to … Continue reading Your social media algorithm

Is your name a barrier to get hired?

What if your name was Bill Clinton? By coincidence your family name is Clinton and you were named after your grandfather Bill. What if your name was Pablo Escobar? By coincidence your family name is Escobar. And you were named after the best friend of your father whose name was Pablo. On both cases you’ll … Continue reading Is your name a barrier to get hired?

Social media posting

Do you find time consuming and mind-blowing to keep up with your social media posts and articles? You finally let go and stop posting them daily? Then one day you post an article on your blog, the next on Facebook, etc… Yes it may be time consuming but you can use a post scheduler to … Continue reading Social media posting

A Virtual Private Network Why do you need one?

A vpn is a tool/service that helps you browse privately by crypting everything that comes out of your computer. By changing your IP address as if you were elsewhere in the world. You can safely log into your online bank account, download torrents, check your mails among other things without being afraid that a hacker … Continue reading A Virtual Private Network Why do you need one?